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    <pubDate>Mon, 14 Feb 2011 20:42:57 +0200</pubDate>
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      <title>Ad for pest repellent 'impossible'</title>
      <description>The Advertising Standards Authority has probed claims by a prominent company that its pest repellent device creates a massive "force field".</description>
      <link>http://www.fin24.com/AdReview/Advertising-and-Marketing/Ad-for-pest-repellent-impossible-20110214</link>
      <pubDate>Mon, 14 Feb 2011 20:42:57 +0200</pubDate>
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      <title>Digital awards entries rise</title>
      <description>In its third year, the Bookmark awards contest for digital advertising has attracted 400 entries.</description>
      <link>http://www.fin24.com/AdReview/News-that-Matters/Digital-awards-entries-rise-20101109</link>
      <pubDate>Tue, 09 Nov 2010 16:11:54 +0200</pubDate>
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      <title>Afrikaans editor for New Age</title>
      <description>A former editor of Die Burger, which for years supported the National Party, is to be the editor of ANC government-supporting newspaper The New Age.</description>
      <link>http://www.fin24.com/AdReview/Afrikaans-editor-for-New-Age-20101028</link>
      <pubDate>Thu, 28 Oct 2010 18:06:17 +0200</pubDate>
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      <title>Advertising 'out of touch' with reality</title>
      <description>A returned emigrant reflects on the condition of advertising, and finds it wanting.</description>
      <link>http://www.fin24.com/AdReview/Advertising-and-Marketing/Advertising-out-of-touch-with-reality-20101028</link>
      <pubDate>Thu, 28 Oct 2010 11:29:38 +0200</pubDate>
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      <title>Golden chance for brand sustainability</title>
      <description>As the world becomes more connected, brands are being held accountable for their actions, says an industry expert.</description>
      <link>http://www.fin24.com/AdReview/News-that-Matters/Golden-chance-for-brand-sustainability-20101014</link>
      <pubDate>Thu, 14 Oct 2010 10:48:22 +0200</pubDate>
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      <title>Flightless bird</title>
      <description>The Loerie Awards, South Africa’s premier competition for advertising creativity, get a mixed reception.</description>
      <link>http://www.fin24.com/AdReview/Flightless-bird-20101010</link>
      <pubDate>Sun, 10 Oct 2010 09:46:47 +0200</pubDate>
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      <title>Bouwer to head TBWA</title>
      <description>TBWA Hunt Lascaris, which produced the much-awarded Trillion Dollar campaign, has found the new man to take the helm is already part of the team.</description>
      <link>http://www.fin24.com/AdReview/News-that-Matters/Bouwer-to-head-TBWA-20101005</link>
      <pubDate>Tue, 05 Oct 2010 16:35:15 +0200</pubDate>
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      <title>PwC loses its static look</title>
      <description>Accounting firm PricewaterhouseCoopers has unveiled a new-look logo it hopes will give it a fresher, more dynamic image.</description>
      <link>http://www.fin24.com/AdReview/Advertising-and-Marketing/PwC-loses-its-static-look-20101005</link>
      <pubDate>Tue, 05 Oct 2010 16:28:22 +0200</pubDate>
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      <title>KingJames back on the throne</title>
      <description>Respected Cape Town agency earns No. 1 spot at the Loeries, making a huge leap forward.</description>
      <link>http://www.fin24.com/AdReview/News-that-Matters/KingJames-back-on-the-throne-20101004</link>
      <pubDate>Mon, 04 Oct 2010 08:20:18 +0200</pubDate>
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      <title>Grid on track</title>
      <description>Design and branding shop Grid heads the points table after the first night of the Loeries, but it won’t win much more.</description>
      <link>http://www.fin24.com/AdReview/Advertising-and-Marketing/Grid-on-track-20101001</link>
      <pubDate>Sun, 03 Oct 2010 10:57:28 +0200</pubDate>
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      <title>Media inflation worsens</title>
      <description>Pressured print media may be signing their own death warrants by raising the cost of advertising.</description>
      <link>http://www.fin24.com/AdReview/News-that-Matters/Media-inflation-worsens-20100924</link>
      <pubDate>Fri, 24 Sep 2010 08:27:29 +0200</pubDate>
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      <title>Mobile is where it's at</title>
      <description>Most South Africans who use the internet get access through their cellphones.</description>
      <link>http://www.fin24.com/AdReview/Mobile-is-where-its-at-20100917</link>
      <pubDate>Mon, 20 Sep 2010 12:46:14 +0200</pubDate>
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      <title>Green is the word</title>
      <description>South Africa's first agency specialising in sustainability has opened in the Ogilvy group.</description>
      <link>http://www.fin24.com/AdReview/News-that-Matters/Green-is-the-word-20100917</link>
      <pubDate>Fri, 17 Sep 2010 16:07:35 +0200</pubDate>
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      <title>Turn your car into a billboard</title>
      <description>An innovative scheme from Primedia Unlimited offers prospects of useful earnings from allowing your car to be branded.</description>
      <link>http://www.fin24.com/AdReview/Advertising-and-Marketing/Turn-your-car-into-a-billboard-20100917</link>
      <pubDate>Fri, 17 Sep 2010 16:00:57 +0200</pubDate>
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      <title>Putting on a green spin</title>
      <description>Greenwashing – falsely claiming environmentalist credentials – has become the biggest challenge facing the sustainability movement, says an American expert.</description>
      <link>http://www.fin24.com/AdReview/Putting-on-a-green-spin-20100916</link>
      <pubDate>Fri, 17 Sep 2010 15:15:57 +0200</pubDate>
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      <title>Orange gets squeezed</title>
      <description>Orangeworks Accounting Software has won the right to use its name after a four-year battle with European communications giant Orange.</description>
      <link>http://www.fin24.com/AdReview/News-that-Matters/Orange-gets-squeezed-20100915</link>
      <pubDate>Wed, 15 Sep 2010 11:45:51 +0200</pubDate>
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      <title>Giant leap for phonekind</title>
      <description>Cell C beats rivals to the punch with the launch of the country’s first cellphone system based on fourth-generation technology. But is it true 4G?</description>
      <link>http://www.fin24.com/AdReview/Giant-leap-for-phonekind-20100906</link>
      <pubDate>Mon, 06 Sep 2010 18:34:07 +0200</pubDate>
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      <title>Vodacom gains most from rugby sponsorship</title>
      <description>Vodacom emerged from the Springbok-Wallabies clash at Loftus Versfeld with the best record of returns for its sponsorship, according to an Afstereo analysis.</description>
      <link>http://www.fin24.com/AdReview/News-that-Matters/Vodacom-gains-most-from-rugby-sponsorship-20100906</link>
      <pubDate>Mon, 06 Sep 2010 16:54:14 +0200</pubDate>
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      <title>SA firm to brand Kenya</title>
      <description>In an interesting illustration of  Pan-African cooperation, a Johannesburg consultancy will prepare a campaign to build Kenya into a nation brand.</description>
      <link>http://www.fin24.com/AdReview/News-that-Matters/SA-firm-to-brand-Kenya-20100902</link>
      <pubDate>Thu, 02 Sep 2010 18:19:45 +0200</pubDate>
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      <title>Ogilvy sets the pace for Loerie Awards</title>
      <description>Tallying up the number of finalists for the Loeries makes possible a prediction of likely winners on the night - but it's only approximate.</description>
      <link>http://www.fin24.com/AdReview/News-that-Matters/Ogilvy-sets-the-pace-for-Loerie-Awards-20100830</link>
      <pubDate>Mon, 30 Aug 2010 13:27:26 +0200</pubDate>
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